5-Minute Industry Guide

Everything Your Bank
Never Told You About
Credit Card Processing

Learn how the industry really works, who gets paid what, and how to stop leaving money on the table.

First, the most important thing

Your bank branch and your merchant account are two completely different things.

Most business owners assume their bank handles everything, including how they accept card payments. In reality, merchant services is a separate industry with its own companies, pricing structures, and representatives. Understanding this distinction is the first step to knowing if you are paying a fair rate.

Your Bank Branch

Deposits, loans, checking

Manages your business banking, where your money lives. The rep at your branch sells bank products, not payment processing.

Merchant Services

Card acceptance and processing

A separate service that enables you to accept credit and debit cards. Sold by processors, ISOs, and independent agents, not bank tellers.

How the Industry Works

Every card swipe travels through 5 layers and each one takes a cut

When your customer taps their card, money does not go straight to you. It flows through a chain of companies, each with their own fee. Here is the full picture.

Card Network Details
Visa - largest network globally
Mastercard - second largest
American Express - usually higher cost
Discover - often lower network cost
These companies set the rules. Nobody negotiates with them, not even the banks.
๐Ÿ’ณ
Card Networks
VISA
AMERICANEXPRESS
DISCOVER
Sets the rules. Collects assessments. Non negotiable.
Assessment: ~0.17% of sale
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Examples - Issuing Banks
Chase Bank
Bank of America
Wells Fargo
Capital One
Citibank
American Express
๐Ÿฆ
Issuing Bank
Customer's bank that issued the card
Interchange: ~1.75% of sale
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Examples - Acquiring Banks
Chase Paymentech
Bank of America Merchant
Wells Fargo Merchant
Synovus Bank
Esquire Bank
๐Ÿ›๏ธ
Acquiring Bank
The bank sponsoring and holding the merchant account
Acquirer fee: ~0.10% of sale
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Examples - Processors
First Data / Fiserv
TSYS / Global Payments
Worldpay
Heartland
Elavon
โš™๏ธ
Processor
Routes, batches, and settles the transaction
Processing fee: ~0.15% of sale
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Examples - ISOs and Agents
Florida Card Services
Independent agents
Regional ISOs
Registered resellers
This is who you actually negotiate your rate with. Choose carefully.
๐Ÿค
ISO / Agent
The sales company or rep adding markup on top
Markup: ~0.75% of sale
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๐Ÿช
Your Business
Receives the sale minus all fees above
You keep: $96.80 (96.80%)
๐Ÿ’ต On a $100 sale at a 3.00% effective rate, here is where every dollar goes
Move the slider to change the ISO / Agent markup. All dollar amounts update in real time.
๐Ÿค ISO / Agent Markup $0.75 | 0.75% of sale
0.03% โ€” Best case 2.00% โ€” Excessive
Acquiring Bank Take
$0.10
0.10% of the sale ยท 3.1% of total fees
ISO / Agent Take
$0.75
0.75% of the sale ยท 23.4% of total fees
๐Ÿฆ Issuing Bank
$1.75
$1.75
๐Ÿ›๏ธ Acquiring Bank
$0.10
$0.10
โš™๏ธ Processor
$0.15
$0.15
๐Ÿ’ณ Card Network
$0.17
$0.17
๐Ÿค ISO / Agent
$0.83
$0.83
Issuing Bank
$1.75
per $100 sale
Acquiring Bank
$0.10
per $100 sale
Processor
$0.15
per $100 sale
Card Network
$0.17
per $100 sale
ISO / Agent
$0.83
per $100 sale
๐Ÿช You keep
$96.80
Effective Rate
3.20%
per $100 sale
Total fees
$3.20

* Example based on a $100 in-person sale using illustrative average values. Actual interchange varies significantly by card type, rewards level, entry method, and business category. For basic card-present transactions, FCS clients typically see effective rates between 2.20% and 2.60% all-in, including monthly fees. High-reward, international, and keyed transactions carry higher interchange and will affect the blended rate.

Breaking Down Your Statement

The 5 types of fees on a merchant statement

Your monthly statement combines multiple fee categories. Most business owners only ever see the total, which is exactly why overpaying goes unnoticed.

Fee Type Who Sets It Typical Range Negotiable? What It Pays For
Interchange Card Networks / Issuing Banks 1.50% to 2.70%
Avg. in person: ~1.75%
Fixed Paid to the cardholder's bank. This is usually the biggest slice and cannot be changed by your rep.
Assessment Card Networks 0.10% to 0.17% Fixed Paid directly to Visa, Mastercard, Amex, or Discover for use of the network.
Acquiring Bank Fee Acquiring Bank / Sponsor Bank 0.05% to 0.15% Usually No The sponsor bank that underwrites and legally holds the merchant account takes a small slice as part of the backend stack.
Processor Fee Your processor $0.05 to $0.30 / txn
sometimes plus basis points
Sometimes Pays the platform doing the routing, batching, settlement, and reporting.
ISO / Agent Markup Your ISO / sales rep 0.10% to 1.50%+ Negotiable This is where the sales organization and rep make money. This is usually the clearest place to find savings.
๐Ÿ’ก
The only number you can actually negotiate is the processor markup.
Interchange and assessment fees are set by Visa and Mastercard and are identical no matter who processes your payments. Any company claiming to "eliminate" or "waive" interchange is misleading you. They are just bundling it differently. What you can negotiate is the markup on top.
๐Ÿ”
Flat rate pricing sounds simple, but it costs more than you think.
Services like Square or Stripe advertise rates starting around 2.6%, but that number changes fast. Keyed transactions jump to 3.3%+, and when you factor in how their pricing actually works across transaction types, most businesses end up averaging closer to 3.2% or more. That is before you account for the fact that they routinely hold funds with little warning. For any business processing $10k+/month, interchange plus pricing is significantly cheaper because you only pay the actual interchange rate plus a small, transparent markup.
๐Ÿ’ต
Cash discount programs shift the fee to the customer โ€” legally.
A cash discount program posts a slightly higher price for card payments and offers a discount to customers who pay with cash. Done correctly, this means the business absorbs little to no processing cost. It is not a surcharge, it is a discount off the posted price, which is legal in all 50 states. Many Florida small businesses use this model to effectively bring their effective rate close to zero. It is not right for every business, but for high volume cash-friendly environments it can be a significant savings lever.
How We Work

From first conversation to real savings in 4 steps

No surprises, no pressure. Here is exactly what happens when you work with Florida Card Services.

1
We connect
We Connect
We learn about your business, identify its needs, and match you with the right equipment and tools.
Day 1
2
Statement review
Statement Review
We decode your current statement and show you exactly where you're overpaying.
Within 24hrs
3
Custom proposal
Custom Proposal
Transparent pricing. You see the projected savings before signing anything.
No obligation
4
Start saving
Start Saving
We handle the entire switch. You start keeping more of every sale.
Fast setup
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Since 2019, Florida Card Services has served small businesses from Key West to the panhandle. Unlock the potential of your business with our cutting-edge credit card processing services. We have tailored solutions to streamline your bottomline.

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